Banners are perhaps one of the most widely employed tools for advertising on the internet. These kinds of advertisements first came out in the year 1994. The banners are characterized by their different sizes. The banner size is actually decided by the web designers and programmers. At the time, when they were developing the website they leave some space to accommodate in the text and graphical ads and banners. Banners are generally measured out in pixels and not to mention the most common size is 468X60. The banner size in most probabilities likely to differ on different servers. Google Adsense is known to use a regular sized 728 x 90 leader boards and 300 x 250 rectangle shaped inline only.
Banners can be integrated with GIF animations to lure the onlookers. Generally only the advertisements with rigid emplacements are recognized as banners. Nevertheless, these days’ pop-up advertisements are some times termed as banners. With increasing technology there happens to be new types of banners that have been introduced. Some of them are:
The Expandable Banner
The standard size of a banner is 486X60 pixels. The expandable banner enlarges itself to thrice the original size or even more, in case the computer mouse rolls over it, as soon as you remove the mouse it reverts back to the normal size.
The Margin Landscape Banner
The margin banners tend to be fixed and do not get repositioned should the users scroll on a page. Reason for it is that the internet web sites are configured for a standard screen size which happens to be usually smaller, however some users use larger screens that leaves an empty space at the bottom. The margin banners accommodate themselves in that blank space.
The Full-Scale Takeover Banner
The banner live up to its name and covers the complete page for a fixed time period and then disappears. The banner generally tends to have a see-through background that makes its images and contents visible over the host page. However, these banners are not used often reason being that they look good on websites with a white background that have a lot of other white space too. The banners are still on the page and do not move on page scroll.
The Sticky Banner
These banners are usually varying in size and are more often than not used for very small ad spaces. These banners as the name suggests, stick to the page. So even if the user scrolls the page, they move along.
Search and display banners – This banner facilitate the users to do some searches within the banner itself.